Diaphane 透相

DIAPHANE is an international design agency specializing in brand restructuring and visual system construction.

Driven by systematic logic and French aesthetic heritage, we capture the "order" within brand growth, transforming visual symbols into brand assets of enduring value.


DIAPHANE 透相是一家专注于品牌结构重构与视觉系统构建的国际设计机构。

我们凭借系统化的逻辑推演与法式审美积淀,为企业捕捉品牌生长中的“秩序”,将视觉符号转化为具备长效价值的品牌资产。


Founded in 2019 in Paris; Guangzhou Office established in 2025.


2019 年成立于法国巴黎,2025 年设立广州分部,开启双城联动。

Born in Paris, DIAPHANE’s core team draws from elite backgrounds in top-tier 4A agencies, LVMH, Estée Lauder, and leading management consultancies. We resolve brand "disorder" through underlying commercial logic, moving beyond superficial aesthetics.


Guided by “Growth through Order,” we specialize in Brand Restructuring and Visual Systems. We transform visual identity into core strategic assets, ensuring absolute global consistency across all media and timeframes.


Linking Paris and Guangzhou, we leverage the authority of ASSOCIATION FRANÇAISE DU DESIGN GRAPHIQUE and ASSOCIATION DU DESIGN & BRANDING ASIATIQUE to integrate Sino-French design discourse. We help brands crystallize both commercial and aesthetic value within a framework of rigorous order.

透相设计 (DIAPHANE) 诞生于巴黎。核心团队深耕于国际顶尖 4A 广告集团、路威酩轩 (LVMH) 集团、雅诗兰黛集团及头部咨询机构。我们拒绝表象的更替,主张从商业底层逻辑出发,解决品牌在扩张与演变中的“失序”问题。


我们主张“让品牌在秩序中生长”。通过品牌结构重构与视觉系统构建,将视觉符号转化为核心战略资产,确保品牌在全球市场中始终保持跨时空、跨媒介的统一性。


立足巴黎,联动广州。依托法国平面设计协会 亚洲品牌视觉协会的权威背书,透相持续融合中法设计语境,助力品牌在严谨秩序中沉淀商业与审美双重价值。

Born in Paris, DIAPHANE’s core team draws from elite backgrounds in top-tier 4A agencies, LVMH, Estée Lauder, and leading management consultancies. We resolve brand "disorder" through underlying commercial logic, moving beyond superficial aesthetics. Guided by “Growth through Order,” we specialize in Brand Restructuring and Visual Systems. We transform visual identity into core strategic assets, ensuring absolute global consistency across all media and timeframes. Linking Paris and Guangzhou, we leverage the authority of ASSOCIATION FRANÇAISE DU DESIGN GRAPHIQUE and ASSOCIATION DU DESIGN & BRANDING ASIATIQUE to integrate Sino-French design discourse. We help brands crystallize both commercial and aesthetic value within a framework of rigorous order. 透相设计 (DIAPHANE) 诞生于巴黎。核心团队深耕于国际顶尖 4A 广告集团、路威酩轩 (LVMH) 集团、雅诗兰黛集团及头部咨询机构。我们拒绝表象的更替,主张从商业底层逻辑出发,解决品牌在扩张与演变中的“失序”问题。 我们主张“让品牌在秩序中生长”。通过品牌结构重构与视觉系统构建,将视觉符号转化为核心战略资产,确保品牌在全球市场中始终保持跨时空、跨媒介的统一性。 立足巴黎,联动广州。依托法国平面设计协会 亚洲品牌视觉协会的权威背书,透相持续融合中法设计语境,助力品牌在严谨秩序中沉淀商业与审美双重价值。

3.2x

Brand Value Uplift

品牌价值平均溢价

24+

Brand Partnerships

品牌战略共创

100%

Client Retention Rate

客户年度续约

WHAT WE DO

Brand Strategy

Brand Architecture Restructuring

Visual Identity System Construction

Premium Packaging

Digital Experience Design

Cross-Cultural ADAPTATION

Brand Asset Management

AFFILIATIONS

ASSOCIATION FRANÇAISE DU DESIGN GRAPHIQUE

法国平面设计协会

ASSOCIATION FRANÇAISE DU DESIGN GRAPHIQUE

法国平面设计协会

ASSOCIATION DU DESIGN & BRANDING ASIATIQUE

亚洲品牌视觉协会

ASSOCIATION DU DESIGN & BRANDING ASIATIQUE

亚洲品牌视觉协会

Awards

70th CANNES LIONS | Silver & Bronze Lions

第70届戛纳国际创意节·银狮奖 & 铜狮奖

70th CANNES LIONS | Silver & Bronze Lions

第70届戛纳国际创意节·银狮奖 & 铜狮奖

Estée Lauder Group | Annual Visual Reference Template

雅诗兰黛集团年度视觉标杆

Estée Lauder Group | Annual Visual Reference Template

雅诗兰黛集团年度视觉标杆

TMALL 2025 | Best Commercial Design Award

天猫 2025 · 最佳商业设计奖

TMALL 2025 | Best Commercial Design Award

天猫 2025 · 最佳商业设计奖

IFENG.COM 2024 | Designer Brand of the Year

凤凰网 2024 · 年度设计师品牌

IFENG.COM 2024 | Designer Brand of the Year

凤凰网 2024 · 年度设计师品牌

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Start your visual story with us.

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Start your visual story with us.

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