Diaphane 透相

CELINE Summer Campaign

CELINE Summer Campaign

Intro

Capture the fading light and sea breeze of late summer, where elegance meets effortless nonchalance... Inspired by "late summer," focusing on the emotional tone of seasonal transition, we crafted a minimalist yet soft visual language that defined the campaign aesthetic. I also oversaw the visual refresh of the official website homepage and product pages, ensuring a cohesive brand experience across all touchpoints. 透相设计作为中法双城跨文化国际设计机构,为奢侈品牌 CELINE 打造「夏季广告创意策划」服务。同时协同完成 CELINE 官网首页以及产品页视觉改版,实现全触点品牌视觉风格统一。

Next work

Next work