Diaphane independently led the full-cycle visual creative direction and design execution for Darphin (Estée Lauder Group)'s co-branded project with Chinese intangible cultural heritage Taixiu Embroidery. Inspired by the theme "Craftsmanship Inheritance, Continuing the Beauty of Women", we developed the photography script, collaborated closely with intangible cultural heritage artists, and drove efficient coordination between Chinese and French stakeholders to deliver a complete visual communication campaign for the co-branded project. After launch, the GMV of the 618 gift box exceeded 1.5 million RMB on the first day, with over 12,000 WeChat red envelope claims and a 65% video completion rate. The project was ultimately selected as the "Annual Visual Creative Reference Template" by Estée Lauder Group, empowering high-end beauty brands with cross-cultural creativity in intangible cultural heritage expression. 透相设计独立主导雅诗兰黛集团旗下高端护肤品牌朵梵（Darphin）× 中国非遗台绣联名项目全案视觉创意与设计执行。 以「匠心传承，续写女性之美」为核心灵感，深度策划摄影脚本、精准对接非遗艺术家创作，高效推动中法多方协同落地，完成非遗联名项目全链路视觉传播。 项目上线后，618 礼盒首日 GMV 突破 150 万 +，微信红包领取量达 1.2 万 +，视频播放完成率 65%，最终被雅诗兰黛集团选为「年度视觉创意参考模板」，以跨文化创意赋能高端美妆品牌的非遗文化表达。