Diaphane Studio led the brand evolution of Ann Andelman, merging youthful attitude with refined French elegance. A cohesive visual system was developed across all touchpoints, from e-commerce to social media, reinforcing clarity and brand recognition.Through a refined approach to layout, color, and visual language, the digital experience was brought into alignment with the brand’s identity.The project contributed to the brand receiving the Tmall Best Commercial Design Award and Ifeng Annual Designer Brand Award. 透相设计为法式品牌 Ann Andelman 提供品牌升级服务，将年轻态度与法式浪漫高级感融合，为既有视觉注入更具当代感的表达。 项目涵盖品牌视觉体系重构及全触点统一，包括电商平台与社交媒体视觉优化，强化品牌识别与整体一致性。通过对版式结构、色彩体系与视觉语言的系统梳理，实现线上体验与品牌调性的统一，提升用户感知与转化表现。 该项目助力品牌获得「天猫最佳商业设计奖」与「凤凰网年度设计师品牌」。